1. We will talk about
User research techniques and tactics
Qualitative v Quantitative research
Literature review - Summary Sheet
Observational research - Observation Sheet
Competitive Analysis - Google Format | Competition Template
Surveys/questionnaries
User Interviews - Cheatsheet
Focus groups
Demographics
Psychographics
Web analytics
Design Kit (IDEO.org)
User/Costumer/Consumer Interviews
Expert Interviews
In-context immersive locations
Analogous Inspiration
Persona
Definition
Types (Primary, Secondary, Supplemental, Served, Customer, Negative)
Personas v Proto-personas
Template(s)
Format
Representative image
Demogprahics
Date of Birth
Gender
Location
Work place
School
Technology Level
Main Points
Goals
Frustrations & Pain Points
Scenarios
Other Details
2. AI Prototypes
MDVRS x Research - Access Here
MDVRS x Ideation - Access Here
MDVRS x Persona - Access Here
3. Practical exercises
TBA during the laboratory class.
4. Other useful resources
Research
A Designer's Research Manual (a must-read book)
Lightning Decision Jam (AJ&Smart)
Persona
A Closer Look At Personas: What They Are And How They Work (Part 1)
A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2)